Market News

Sotheby’s Internet Exposure

We feel our presence on the web is vital to reach luxury home buyers both in the United States and around the world. 89% of all home buyers search the web before contacting an agent, thus the plan to market properties must include proper internet exposure. Websites that we have presence on are as follows: sothebysrealty.com , thecollectionsir.com, realtor.com , realestatejournal.comuniqueglobalestates.com, montanalandmagazine.com, logandtimberstyle.com (Mountain Living), HomesAndLand.com, and point2.com . Properties priced at $750,000 or greater will also be included on the following websites: boston.com/news/globe (Boston Globe), heraldtribune.com (Sarasota Herald Tribune) and pressdemo.com (The Santa Rosa Press). Properties advertised in Homes and Land Magazine that are priced at $750, 000+ will be uploaded to duPontREGISTRY.com.  In addition, sothebysrealty.com and the homes on the website receive significant exposure throughout many quality website channels in the online and digital space. Our online property distribution allows us to include qualifying homes on the most visited real estate websites. Criteria: must be uploaded and active on sothebysrealty.com, much include 10 photos, must be $300,000 USD or greater, price must be displayed, rental and commercial properties not included. Our partners include: Wall Street Journal Real Estate- RealEstateJournal.com, Trulia.com, Yahoo! Real Estate, Google, NYTimes.com/RealEstate, GreatHomesandDestinations.com, IHT.com (International Herald Tribune), Cyberhomes.com, and AOL Real Estate. Search engines: Google (the #1 global internet search provider with 706 million monthly visitors), Yahoo.com (draws nearly 500 million visitors each month and MSN (receives just under 1 billion searches per month).  All listing will be uploaded to Point2.com which provides the following exposure: Facebook through Point2’s neighborhood application, GoogleBase, LiveDeal, YahooClassifieds, CyberHomes- AOL Real Estate, Trulia, Zillow, Oodle, Homescape, CiyCribs, Vast, TheHousingPages, VideoHomes.com, WorldWide-RealEstate-ForSale.com, ClickableCityDirectory, Hotpads, and CLRSearch.com.  All properties advertised in Homes and Land Magazine will be uploaded to the following sites: Yahoo.com, CLRSearch.com, Oodle.com, Trulia.com, FrontDoor.com, HomeGain.com, HomeScout.com, HouseLocator.com, HouseLocators.com, JustRealEstateListings.comLocal.com, Vast.com, Condo.com, Zillow.com, and BeatYouThere.com.

From: Sotheby’s International Realty Web Marketing

Posted in Real Estate News.